What is Online Marketing?
Internet marketing is a part of digital marketing. It refers to a set of powerful tools and methodologies used for promoting products and services through the Internet. It is on of the most important components of digital marketing since it covers all major activities of digital marketing. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet. Online marketing is also known as Internet marketing.
Benefits of Online Marketing:
- Growth in potential
- Cost and time effectiveness
- High ROI
- Better Control
- Improved customer service
- Broad and global reach
- Advertising to target markets
Major channels of Internet Marketing are:
Web site – Either a personal website or a corporate website or even a personal blog hosted on a shared platform (like WordPress or Tumblr). For many campaigns a website is the starting point and the destination i.e. you run a digital marketing campaign to promote a website (starting point) with the purpose of getting more visitors (destination).
Search Marketing (SEM) – Search Marketing is the basis of Online Marketing and consists of two important activities, SEO(search engine optimization) and PPC(pay per click). SEO is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. PPC is a paid ad on Google’s result page in which advertisers pay a fee each time one of their ads is clicked.
Social Media Marketing – Social media marketing is another component of Internet marketing that utilizes social networking websites as a marketing tool. It is gaining a lot of attention the last couple of years. Millions of users spend a considerable amount of their on-line time on social media platforms and this made digital marketers to take SMM seriously and make it a part of the digital marketing campaigns. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Content Marketing – Content marketing is a marketing approach which is focused on creating valuable and relevant content to attract and retain a right audience. Good content has become the foundation of SEO and it is through content that you will build a better Internet presence and not through cheap link building techniques.
Email Marketing – Email marketing is the process of gathering email addresses from people interested in your products or services for the purpose of sending them newsletters or offers. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It is one of the most important tools in every digital marketing campaign. Despite the influence of social media, email is still the most efficient way to convert visitors or readers into customers.
Mobile Marketing – More and more users use their mobile phones to search the web, engage on social media, or find products or services to buy. In fact it is estimated that 30% of the traffic coming to a website is from mobile. Mobile marketing is about creating content or ads that is viewable and suitable for a mobile device. For example: mobile friendly websites and an advertisements that show the nearest shops that sell the particular product only by getting Geo location from mobile device.
Banner Advertising – Banner ads are image-based rather than text-based and are a popular form of website advertising. You can find banner almost everywhere across the internet. The purpose of banner advertising is to promote a brand and/or to get visitors from the host website to go to the advertiser’s website. Digital marketers try to promote their products or services through different types of banners (static, text, animated, images, videos, clever banners) in different platforms.